Kinfey was this fiesty 20 year old who won every rap battle he’d stepped into. But he was yet to make a name for himself. When he got a solo gig at Kalindi college’s diwali fest, we knew that this was his chance to drop bars which would stay with the people.
Event positioning
Visual direction
Artist profiling
Social calendar
Art direction
Crowd engagement
Event coverage coordination
Post-event wrap-up content
A DHH artist at an all girls college. Barely any female students carried a taste for desi hip hop. There was a strong chance that the artist and the music would not be adopted.
Help them adapt to it visually first: this was done using posters that popped. And made it look like an established artist was about to set foot in the kalindi premises.
We showed up to the venue a day before the event and spread the posters evenly across the campus. Then we put out a teaser on social media along with the same poster, which was reposted by the official handle of kalindi college.
One the day of the event, funky business cards following the same theme as the posters were distributed by placing volunteers at the entry gate who handed a card to every person who stepped in. The card bore Kinfey’s album art on one side and a QR leading to all his music on the other side
By the time Kinfey took the stage, the crowd already knew his name. What started as skepticism turned into energy — students vibed, sang along, and shared his performance online. The campaign not only built recognition but also positioned Kinfey as a breakout artist beyond college circuits.
