Jumpp is India’s first AI-powered conversational fintech super app, built to simplify banking, payments, investments and personal money management for everyday Indians.
Social media calendars
Post design supervision
Copywriting
Campaign rollouts
The brand wanted to enter the market with a sharp, modern, relatable identity and needed a pre-launch communication system that could:
The audience was rural parts of urban India — financially active, digitally comfortable, but often overwhelmed by financial jargon. Jumpp needed communication that was: simple, fun, whacky, human-first, and insight-driven.
Created detailed, data-driven personas to guide content, tone and platform behaviour.
Demographics
Tech behaviour
Spending habits
Financial pain points
App usage motivations
Barriers to financial
decision-making
How Jumpp fits into
their daily life
Tone of voice
Visual language
Content hooks
Jai’s conversational style
Pre-launch communication
priorities
Built a complete pre-launch communication map including: Content themes, Awareness → Education → Curiosity → Value buildup funnels, Entry points for Jai the AI, Human insights backing each content type, Clear hooks for rural-urban audiences (simplicity + high relatability)
Designed original post concepts for posts such as: Why smart money habits matter, How Jumpp analyses your spending, How Jai helps you understand your own financial behaviour, Net worth explained simply, “Talk to your money” through voice-led queries, Pain-point led creatives (missed payments, scattered accounts, no budgeting discipline, confusion about stocks)
