Before I ever called myself a marketer, I was a journalist learning to understand what makes people listen. At The New Indian Express, I wrote about Delhi’s theatre circuits, city events, and creative subcultures — stories that demanded the same things marketing later would: attention to audience, emotion, and timing.
Covered arts, culture, theatre, lifestyle
Interviewed creators, artists, performers
Wrote 20K+ reach articles
Increased digital readership by 30%
Crafted concise, fast-turnaround stories
Demonstrated audience understanding
I wrote extensively about Delhi’s vibrant arts, theatre, music, and cultural scene. My work involved quick-turn event coverage, previews, and reviews, allowing me to capture the city’s creative pulse in real time. I also conducted in-depth artist interviews and crafted detailed profiles, offering readers a closer look into the people shaping the cultural landscape. Alongside this, I explored urban culture and city-life reportage, documenting the everyday rhythms, subcultures, and stories that define Delhi.
