BandarGround is an underground desi hip hop show that I'd organized in July 2024 at Akra, Lajpat Nagar, Delhi. It brought together rappers, producers, creators, and an audience that lives for movement, identity, and expression.
Brand voice
Artist positioning frameworks
Event identity (name, tone, look)
Why would even ten people show up to a 20-year-old’s pancake of a hip hop show?
Urban youth (18–28)
plugged into hip hop, rap,
and street culture.
Independent artists
seeking recognition
outside mainstream
venues.
Subculture enthusiasts
who value raw, authentic
community experiences.
A platform that treats
underground artists as
heroes, not fillers.
Brand built on chaos,
rebellion, and playful
identity (the “monkey”
metaphor).
Community-first vibe: you
don’t attend a show, you
join a jungle.
For independent artists
and fans,BandarGround is
the underground jungle
where hip hop thrives
untamed.
A playful, rebellious space
that elevates voices often
sidelined, while building
authentic community around
culture.
Our artists weren’t the best known names in the game. But lucky for us, their rap game was surely remarkable. That’s exactly what we had to sell. I decided to introduce our lineup the way Marvel introduces their Avengers: Like the heroes they are. Every artist was formally introduced with mini-trailers of their own.
The Bandar of BandarGround pranced and danced all over our socials. Team BandarGround liked to call him Dinesh :) A recurring character in our designs, the monkey made sure it hopped into people’s brain and stayed there, ensuring they bought into and stayed in the monkey business.
Tickets Sold
Revenue Generated
People Reached
