Create an identity and communication system for an acoustic event where local artists perform unplugged sets — mainly crowd-favorite covers and songs by big international artists who were touring India at the time.
Concept development
Event positioning
Visual identity system
Logo direction
During that period, India was hosting huge concerts — Coldplay, Ed Sheeran, and more — and the majority of their fans simply couldn’t afford the tickets. The audience was full of people craving the feeling of a concert but priced out of the experience. We needed to position a small, intimate event as a meaningful alternative without pretending to be a replacement.
College students, young working adults, couples, and pure music enthusiasts who wanted a concert-style emotional hit without the cost and chaos of a stadium.
For young music lovers who can’t afford big-ticket concerts, Chhat is an intimate live-music experience that delivers the emotional high of hearing their favourite artists' songs performed live, because it brings talented local performers together to play unplugged versions of the same crowd-favourite tracks in a warm, close, accessible setting.
We built a warm, intimate
visual identity rooted in an
acoustic-first narrative that
highlights pure talent.
The communication evokes
nostalgia, closeness, and
shared emotion, while artist
announcements focus on “your
favourites, unplugged.” The
overall positioning offers an
accessible, immersive musical
escape.
This is the rough sketch that I gave to my designer according to what I had in mind :)
This is what my designer finally made
